"As CEO your number one priority is to keep the company in business. It is about survival before success. If you are still here in three years you have done a great job. Profit is the means of delivering value to consumers and having cash keeps you in the game. Everyone wants to be paid more, sit in fancier offices, run faster, swing harder but at the end of the day if you aren’t out fishing you won’t catch a fish (thanks for that one Rik)."